Account stats before outsourcing to eStore Factory:
Total Sales: $317,960.90
Total Ordered Items: 7,047
PPC Sales: $12,551.51
PPC ACOS: 15.06%
Account stats after outsourcing to eStore Factory:
Total Sales: $410,362.93
Total Ordered Items: 8,685
PPC Sales: $18,088.44
PPC ACOS: 13.3%
Here’s everything we did to get the results:
Creating of Sponsored Brand campaign to improve brand recall
Continuous analysis of search term reports and negative keyword harvesting to reduce ad spend
Day-to-day bid adjustment and replenishing campaigns with new keywords
A thorough analysis of the search term report and targeting negative keywords to decrease spending
Targeting competitor products with Sponsored Display ads to lure customers off their product detail pages
