Account stats before outsourcing to eStore Factory:
Total Sales: €2,490
Total Ordered Items: 21
PPC Sales: €1,210
PPC ACOS: 3.43%
Account stats after outsourcing to eStore Factory:
Total Sales: €65,325
Total Ordered Items: 555
PPC Sales: €24,535
PPC ACOS: 13.3%
Here’s everything we did to get the results:
We worked on Optimising the listing which includes Content Optimization, translated content.
Kept on changing the Bidding Strategy every other day to cut out the unnecessary spend.
Updated High Dimension Images and worked on A+ Content as well.
Targeting competitor’s product with Sponsored Display ads to lure customers off their product detail pages
We have started Auto PPC campaigns to achieve early sales and also use keywords from the customer search terms reports and add profitable and negative keywords
