Case study

100K Increase in sales after just one month of working on the account

Posted by Jimi Patel | February 24, 2021

Account stats before outsourcing to eStore Factory:

  • Total Sales: $95,615
  • Total Ordered Items: 537
  • PPC Sales: $24,255
  • PPC ACOS: 8.1%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $244,991
  • Total Ordered Items: 1,641
  • PPC Sales: $97,077
  • PPC ACOS: 8.73%

Here’s everything we did to get the results:

  • There were already a few campaigns up and running, so we performed an initial campaign overhaul to identify opportunities for improvement
  • We then created individual campaigns for all the active products and targeted all the researched keywords in them.
  • After a week, impressions, clicked and sales (because we used the right keywords) showed up and we started micro-level campaign management 
  • To reduce and keep the ACOS in control, we paused non-converting keywords and added negative keywords on a weekly basis
  • We tracked keywords in Helium10 Keyword Tracker to get an idea about the ranking on each keyword.