Account stats before outsourcing to eStore Factory:
- Total Sales: $95,615
- Total Ordered Items: 537
- PPC Sales: $24,255
- PPC ACOS: 8.1%
Account stats after outsourcing to eStore Factory:
- Total Sales: $244,991
- Total Ordered Items: 1,641
- PPC Sales: $97,077
- PPC ACOS: 8.73%
Here’s everything we did to get the results:
- There were already a few campaigns up and running, so we performed an initial campaign overhaul to identify opportunities for improvement
- We then created individual campaigns for all the active products and targeted all the researched keywords in them.
- After a week, impressions, clicked and sales (because we used the right keywords) showed up and we started micro-level campaign management
- To reduce and keep the ACOS in control, we paused non-converting keywords and added negative keywords on a weekly basis
- We tracked keywords in Helium10 Keyword Tracker to get an idea about the ranking on each keyword.