Case study

12% decrease in PPC ACOS in the most competitive category ever

Posted by Jimi Patel | February 24, 2021

Account stats before outsourcing to eStore Factory:

  • Total Sales: $62,714
  • Total Ordered Items: 229
  • PPC Sales: $11,790.85
  • PPC ACoS: 20.40%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $66,314
  • Total Ordered Items: 186
  • PPC Sales: $23,588
  • PPC ACoS: 8.84%

Here’s everything we did to get the results:

  • Regularly monitoring the performance of all the campaigns in order to avoid surprises in the form of increased ACOS
  • Targeted campaigns made with reverse ASIN  keyword research of our competitors
  • Creation of automatic campaigns to collect crucial data like search terms and negative keywords
  • Replenishing the backend search term fields in the product to improve organic visibility
  • Creation of PAT campaigns to target the specific product for generating sales