Account stats before outsourcing to eStore Factory:
- Total Sales: $10,285.54
- Total Ordered Items: 487
- PPC Sales: $4,826.98
- PPC ACOS: 59.76%
Account stats after outsourcing to eStore Factory:
- Total Sales: $19,476.70
- Total Ordered Items: 863
- PPC Sales: $8,530.57
- PPC ACOS: 35.57%
Here’s everything we did to get the results:
- We have done keyword research from Brand Analytics and targeted only those keywords with a higher conversion rate
- Identified the products which were not receiving optimal exposure
- We have targeted root keywords of our products in the broad group to increase the visibility of newly launched products
- We have regularly optimized the campaign and made changes accordingly
- We have analyzed the customer search term reports and targeted negative keywords in campaigns to reduce spending
- We have targeted our competitor’s product to increase our product visibility and generate sales with low spending