Case study

2X the sales with ALMOST half the ACOS in a period of a month

Posted by Jimi Patel | March 31, 2021

Account stats before outsourcing to eStore Factory:

  • Total Sales: $10,285.54
  • Total Ordered Items: 487
  • PPC Sales: $4,826.98
  • PPC ACOS: 59.76%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $19,476.70
  • Total Ordered Items: 863
  • PPC Sales: $8,530.57
  • PPC ACOS: 35.57%

Here’s everything we did to get the results:

  • We have done keyword research from Brand Analytics and targeted only those keywords with a higher conversion rate
  • Identified the products which were not receiving optimal exposure
  • We have targeted root keywords of our products in the broad group to increase the visibility of newly launched products
  • We have regularly optimized the campaign and made changes accordingly
  • We have analyzed the customer search term reports and targeted negative keywords in campaigns to reduce spending
  • We have targeted our competitor’s product to increase our product visibility and generate sales with low spending