Case study

2X The Total Order & Sales with Proven Tactics

Posted by Jimi Patel | March 31, 2021

Account stats before outsourcing to eStore Factory:

  • Total Sales: $2,599.80
  • Total Ordered Items: 20
  • PPC Sales: $24,255
  • PPC ACOS: 8.1%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $244,991
  • Total Ordered Items: 1,641
  • PPC Sales: $97,077
  • PPC ACOS: 8.73%

Here’s everything we did to get the results:

  • We have added the highest search volume keywords in the Manual Campaign and also adjusted the bid of keywords if not getting any impression or clicks
  • We have targeted root keywords of our products in the Broad group to increase the visibility of newly launched products with low spending
  • We have regularly optimized the campaign and made changes accordingly
  • Micro-level campaign management by comparing Click vs. Spend vs. Conversion Rates
  • We have analyzed the customer search term reports and targeted negative keywords in campaigns to reduce spending
  • We have targeted our competitor’s product to increase our product visibility and generate sales with low spending