Case study

3X Orders with Decreased ACoS

Posted by Jimi Patel | April 19, 2021
3X Orders with Decreased ACoS

Account stats before outsourcing to eStore Factory:

  • Total Sales: $51,762.64
  • Total Ordered Items: 598
  • PPC Sales: $27,652.42
  • PPC ACOS: 20.63%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $135,032.03
  • Total Ordered Items: 1,278
  • PPC Sales: $83,081.69
  • PPC ACOS: 12.69%

Here’s everything we did to get the results:

  • We recommended the client for creating A+ content for all of our products
  • Apart from running regular PPC campaigns, we have tried targeting not only the ASINs of the competitors but their keywords as well
  • We are using their brand keywords as well in our PPC campaigns to grow our sales
  • Harvesting profitable keywords from the Brand Analytics dashboard and targeting the keywords with high conversion rate
  • Continuous analysis of search term report and negative keyword harvesting to reduce ad spend