Case study

A Whopping 250% Increase in PPC Sales with 28% Decrease in ACoS

Posted by Jimi Patel | April 19, 2021

Account stats before outsourcing to eStore Factory:

  • Total Sales: $2,523.74
  • Total Ordered Items: 35
  • PPC Sales: $1,030.94
  • PPC ACOS: 58.98%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $12,182.29
  • Total Ordered Items: 188
  • PPC Sales: $8,878.08
  • PPC ACOS: 32.13%

Here’s everything we did to get the results:

  • Built and defined a comprehensive advertising strategy that included a combination of Sponsored Product, Brand & Display Ads
  • Optimizing the existing catalogue to boost conversions
  • Sponsored Product Ads helped improve overall search ability, Sponsored Brand Ads increased brand awareness & Sponsored Display helped us target customers on competitor’s detail page
  • Creation of highly targeted campaigns to highlight high selling products and improve sale in low selling products
  • Addition of negative keywords to reduce spend