A Whopping 250% Increase in PPC Sales with 28% Decrease in ACoS

Account stats before outsourcing to eStore Factory:

• Total Sales: $2,523.74

• Total Ordered Items: 35

• PPC Sales: $1,030.94

• PPC ACOS: 58.98%

Account stats after outsourcing to eStore Factory:

• Total Sales: $12,182.29

• Total Ordered Items: 188

• PPC Sales: $8,878.08

• PPC ACOS: 32.13%

Here’s everything we did to get the results:

• Built and defined a comprehensive advertising strategy that included a combination of Sponsored Products, Brand & Display Ads

• Optimizing the existing catalog to boost conversions

• Sponsored Product Ads helped improve overall searchability, Sponsored Brand Ads increased brand awareness & Sponsored Displays helped us target customers on competitor’s detail page

• Creation of highly targeted campaigns to highlight high selling products and improve sales in low selling products

• Addition of negative keywords to reduce spend