Case study

A whopping 270% increase in PPC sales with 10% decrease in ACOS

Posted by Jimi Patel | February 24, 2021

Account stats before outsourcing to eStore Factory:

  • Total Sales: $17,586
  • Total Ordered Items: 1,882
  • PPC Sales: $7,604
  • PPC ACoS: 50.98%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $44,859
  • Total Ordered Items: 4,127
  • PPC Sales: $21,221
  • PPC ACoS: 41.25%

Here’s everything we did to get the results:

  • Built and defined a comprehensive advertising strategy that included a combination of Sponsored Product, Brand & Display Ads
  • Optimizing the existing catalogue to boost conversions
  • Sponsored Product Ads helped improve overall search ability, Sponsored Brand Ads increased brand awareness & Sponsored Display helped us target customers on competitor’s detail page
  • Creation of highly targeted campaigns to highlight high selling products and improve sale in low selling products
  • Addition of negative keywords to reduce spend