Proven tactics that brought a 200% increase in sales

Account stats before outsourcing to eStore Factory:

• Total Sales: $4,250.05

• Total Ordered Items: 237

• PPC Sales: $2,900.67

• PPC ACOS: 59.30%

Account stats after outsourcing to eStore Factory:

• Total Sales: $10,285.54 

• Total Ordered Items: 487

• PPC Sales: $4,826.98

• PPC ACOS: 59.76%

Here’s everything we did to get the results:

• Clubbing the variations to increase cross selling on color and size variations

• Harvesting profitable keywords from the Brand Analytics dashboard and targeting the keywords with a high conversion rate

• Constant tweaking daily to avoid surprises in the form of increased ACOS or low sales

• A thorough analysis of the search term report and targeting negative keywords to decrease spending

• Targeting competitor products with Sponsored Display ads to lure customers off their product detail pages