Case study

Proven tactics that brought a 200% increase in sales

Posted by Jimi Patel | February 24, 2021

Account stats before outsourcing to eStore Factory:

  • Total Sales: $4,250.05
  • Total Ordered Items: 237
  • PPC Sales: $2,900.67
  • PPC ACOS: 59.30%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $10,285.54 
  • Total Ordered Items: 487
  • PPC Sales: $4,826.98
  • PPC ACOS: 59.76%

Here’s everything we did to get the results:

  • Clubbing the variations to increase cross selling on color and size variations
  • Harvesting profitable keywords from the Brand Analytics dashboard and targeting the keywords with high conversion rate
  • Constant tweaking on a daily basis to avoid surprises in the form of increased ACOS or low sales
  • Thorough analysis of the search term report and targeting negative keywords to decrease spend
  • Targeting competitor’s product with Sponsored Display ads to lure customers off their product detail pages