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Amazon's nearly infinite product catalog is one of the reasons why buyers keep coming back, but this also makes it difficult for the brands to cut through the noise and stand out from the crowd. To ensure your products reach as many shoppers as possible, they need to rank higher in SERPs. Amazon is notoriously...
In November 2018, Amazon launched new-to-brand metrics that help advertisers determine the effectiveness of their ad campaigns in gaining new customers vs. retaining the existing customers. Historically advertisers lacked the visibility needed to determine if the ad attributes purchase was made by a new or existing shopper. But in order to compete against already-established giants...
Amazon is ever-changing. From rolling out Diagnostics tool to troubleshoot PPC campaigns to increasing FBA fees for the year 2022, the eCommerce behemoth has constantly been making tweaks to make it easier for the sellers to sell and the shoppers to buy. Sometimes amidst the chaos and the hustle, it can be difficult to keep...