Amazon Seller Update

Get the latest news and catch up on what’s happening on Amazon

Amazon continually makes changes in its operation, advertising campaigns and the Seller Central backend. But amongst the hustle and bustle, it’s easy to miss a few of them. Below, we have listed most-relevant, most-important and can’t miss updates so you can always be well informed. Staying up-to-date with these changes will make your selling journey easier and sometimes risk-free. From beginners to seasoned experts, Amazon sellers get the latest news here. Bookmark this page and return here to stay on the top of everything. Amazon FBA, PPC, fees, expansion, logistics, policy changes, or new features; if it’s about Amazon, it’s covered here!
Now you can add a custom image in Sponsored Brand Ads – September 22, 2021Confirmed

Sponsored Brand ads are the only ad type that helps advertisers tell their brand story. It features a brand logo and a tagline. Now you can also add a custom image to showcase your brand or product in use. Custom images are displayed on desktop, tablet, mobile app and mobile browser at the top of customer search placements.

You will find the custom image option in the Creative section while you create a Sponsored Brand Ad campaign.

Amazon recommended custom image size: 1200 x 628 pixels, under 1 MB and in PNG, JPEG or GIF file format.

Increase in Invoice Defect Rate can lead to account suspension (For UK Sellers only) – September 04, 2021Confirmed

From 5th April 2021, if sellers are not able to maintain an Invoice Defect Rate below 5%, it may lead to suspension of your account. Invoice Defect Rate (IDR) measures the invoicing experience you provide to Amazon Business customers who require invoices or receipts for tax and accounting purposes. IDR is a percentage of orders for which you did not upload an invoice by midnight on the first working day following the day you confirmed dispatch of that order.

Here’s how you can monitor your IDR?
1. Go to Account Health.
2. Click Invoice Defect Rate.
3. Scroll down and click Download report.

Amazon Attribution will move to the Advertising console – September 01, 2021Confirmed

The Amazon Attribution dashboard will be moved to the Advertising console alongside other self-service advertising products, including Amazon Sponsored Ads, Sponsored Products, Sponsored Brands, Sponsored Display, and Stores. Advertisers can also use the in-console reporting dashboard to better measure and optimize their campaigns. It is important to note that the new launch would only support click-based conversion measurement for campaigns that direct to on-Amazon landing pages.

Sellers will not be impacted by this change but the vendors would not be able to offer:
• View-based conversion measurement or Amazon audience insights reporting.
• Measurement for campaigns that do not link to an on-Amazon landing page.

Related post: What is Amazon Attribution & how to get started? (2021 updates)

New placements for Amazon Posts – August 31, 2021Confirmed

In the next few weeks, Amazon Posts can now also appear on the product detail page. This gives sellers a new opportunity to showcase their brand right where shoppers are considering purchasing their product. This new additional placement is a great place to reach and engage with shoppers, in addition to the current placements in Amazon seller storefront, the related posts carousel on product detail pages, and relevant feeds.

To be eligible for this test placement, you just need 10 live Posts that follow Amazon content guidelines. Once your Posts pass moderation, they will automatically start appearing on your product pages.

To make sure your Posts follow Amazon’s guidelines, make sure to:
• Use lifestyle images showing your product in a visually attractive backdrop.
• Avoid using collages or crowded images. Instead, use a single image focused on your product.
• Remove any text, buttons, or icons from your image.

Related post: Amazon Posts: Make your marketing strategy more social

Brand Metrics introduced in the advertising console – August 27, 2021Confirmed

Get detailed insights and data to understand how your brand engages with shoppers over time. Brand Metrics provides category vise performance insights so advertisers can know the conversion rate, the percentage of total customers that are new-to-brand, and the total number of customers associated with your brand in each category.

A glance at this dashboard can help you identify the categories that need work and the categories that are performing well.

Do any of your categories need some extra TLC? Let our Amazon SEO experts look into it and see what can be done to improve their performance.

Storage limits update for Amazon Australia – August 25, 2021Confirmed

From September 1, 2021, your FBA storage limit will be adjusted based on your Inventory Performance Index (IPI) score, historical sales volume, and available fulfillment center capacity. Sellers who maintain their IPI score at or above the required threshold will not be subject to storage limits for standard-size or oversize items.

Sellers who do not have a IPI score (such as new sellers who have been active for less than 90 days or sellers without inventory at a fulfillment center) will receive 3,000 standard units and 300 oversize units.

Unquestionably, those who optimize and monitor their IPI score regularly have nothing to fear. To ensure that you are and always stay on the right side of the IPI score bar, take help from our Amazon consultants.

Advertising on Twitch is now easy from Amazon Advertising Console – August 24, 2021Confirmed

Now you can reach audiences on the Twitch browse and display pages with Sponsored Display audiences campaign. This is the first time we are seeing off Amazon placement a cost-per-click ad.

How to create Sponsored Display audiences campaign
1. When creating a Sponsored Display campaign, select “Audiences” as your targeting tactic
2. Choose your audiences by expanding the “Amazon audiences” option
3. When addressing your audiences, Twitch options will automatically populate under “Entertainment”

Advertisers can reach shoppers who have visited your product detail pages, the detail pages of similar products, or any relevant category on Amazon, but haven’t made a purchase.

Want to create new Sponsored Display ad campaigns for retargeting your customers but don’t exactly know how Amazon PPC works? Let our Amazon PPC Experts create profitable campaigns for your product while you just sit back and watch the profits roll in.

Targeting page launched in the advertising console – August 23, 2021Confirmed

Easily view the performance of your targeted keyword or product with the targeting page. This new feature allows advertisers to easily identify what keywords and targeted products are working best for their campaign. The page also shows the suggested bid (which you can apply directly) and key metrics like impressions, clicks, sales, spend and ROAS. You can also measure the performance at a glance by looking at the graphical representation.

By introducing a dedicated page for Budget and Targeting Amazon is making it easier for advertisers to measure and optimize the performance of their campaigns. However, PPC is not a set it and forget it thing. Let our Amazon PPC Experts manage and scale your PPC campaigns while you can sit back and watch your sales skyrocket and ACOS drop.

Budget rules launched in Sponsored Product Campaigns – August 20, 2021Confirmed

After launching the Budget page, Amazon launched a new feature. Budget rules help advertisers efficiently plan and monitor their campaigns by setting budget specifications in advance. For example, you can set rules to increase the daily campaign budget on Prime Day, Black Friday, or even on weekends to ensure your campaigns don’t go out of budget and reduce manual effort spent on adjusting your campaign budgets.

There are two types of budget rules you can select from:
• Schedule-based rules will increase the campaign budget by the percentage you specify during the date range you set in the rule.
• Performance-based rules allow you to set rules to increase your Sponsored Product campaign budgets only when your campaigns meet a certain performance threshold.

How does it work?
The rule will increase your campaign budget by the percentage you specify during the date range you set.

How to get started with Budget rules?
Head to campaign manager, select the campaign you want to apply Budget rules to and select Budget rules in the sidebar.

Benefits of budget rule:
• Prevents campaigns from going out of budget, so your shoppers are still able to see your ads
• Get useful recommendations based on historical shopping activities, campaign similarity and marketplace seasonality
• Plan and set campaign budget ahead in holidays, sales events, or anticipation of higher traffic
• Save time & manual effort. Let Amazon automatically increase your campaign budget

Leveraging this new feature can surely help you improve your PPC performance. Another way is to hire Amazon PPC Consultants from eStore Factory. With us, you won’t have to worry about getting out of budget or out of your target ACOS ever.

Amazon PPC Budget

Father’s Day event canceled in Amazon Australia – August 19, 2021Confirmed

If you’ve submitted deals for Father’s Day 2021 Deal event, you might know that the event is canceled. Amazon, in its mail to sellers, said, “Thank you for your submission to participate in our Father’s Day 2021 deal event. We’re writing to let you know that we will no longer be proceeding with the event this year.” Your deals will still be featured on the Today’s Deals page between 23 August to 5 September 2021 if they meet the eligibility criteria. 

The Today’s Deals page is a great way to showcase your deals to customers in the lead-up to Father’s Day. If you need any help creating deals or advertising campaigns for holidays and sales events, take help from our expert Amazon consultants

Budget page launched in the advertising console – August 17, 2021Confirmed

Budgets page shows the performance and potential of your advertising campaigns. The page features brand new estimated “missed” metrics about your launched campaigns which are estimates of the potential your campaign could have achieved, if stayed in budget for longer. These metrics include missed impressions, estimated missed clicks, estimated missed sales and recommended budgets. These budget recommendations help minimize the chance of your campaign running out of budget.

Why is it important to stay in budget? That’s because when your campaign goes out of budget, your advertised products won’t be visible in the search result pages.

Where can I access Budgets page?
You can find it in the Budgets tab under the All campaigns menu, in campaign manager.

Know how you can improve the performance of your campaigns. Schedule a meeting with our Amazon PPC consultants.

Four new certifications added to the Climate Pledge Friendly program – August 15, 2021Confirmed

The Climate Pledge Friendly program makes it easier for shoppers to spot and shop for sustainable products. The products with this badge are easily identified in shopping results and featured on a dedicated storefront (Link) where shoppers can browse through various categories and shop for “green and clean” products. Today more than 75,000 products across the U.S. and Europe are seen flaunting this coveted badge.

Now Amazon is adding four new certifications to this program. Adam Werbach, global lead for Sustainable Shopping at Amazon, said, “We are excited to add EWG Verified, EPA Safer Choice, Regenerative Organic Certification, and Animal Welfare Approved to the Climate Pledge Friendly program’s trusted third-party certifications.”

Related post: Amazon’s Climate Pledge Friendly Program- Everything You Need To Know

Amazon makes it easier for the sellers to resell customer-returned items or overstock inventory – August 13, 2021Confirmed

Amazon has rolled out two new FBA programs that make it easier for sellers to get rid of returned products and inventory that’s been sitting in the FBA warehouses. Once fully rolled out, the retail giant expects these programs to give more than 300 million products a second life each year. Prior to the launch of this program, sellers would have to call the inventory back or have Amazon donate the product on their behalf.

First is FBA Liquidations, where sellers can use Amazon’s existing wholesale liquidation partners and technology to prevent potential loss on returned and overstock items. The program is now live in the U.S., Germany, France, Italy and Spain, and soon the UK.

Selling partners in the UK can take advantage of a second program FBA Grade and Resell, which gives the option to sell returned products on Amazon as “used” items. It will be available in the U.S. by the end of the year and in Germany, France, Italy and Spain by early 2022.

Not managing FBA inventory efficiently can negatively affect your bottom line. You do not want to go out of stock but at the same time don’t want excess inventory sitting in FBA warehouses costing you money. Amazon sellers find it easier to outsource tasks like inventory forecasting, shipment creation etc. to a dedicated Amazon seller consultant.

A-to-Z Guarantee will cover personal injury and property damage – August 12, 2021Confirmed

Amazon is extending its A-to-z Guarantee in the unlikely event a defective product causes property damage or personal injury. The A-to-z Guarantee was launched more than 20 years ago to provide customers with a hassle-free post-purchase experience. Taking it up a notch, Amazon will directly pay shoppers for claims under $1,000 at no cost to sellers. The retail giant may also step in to pay claims for higher amounts if the seller is unresponsive or rejects a claim which Amazon believes is valid. By streamlining the process, Amazon aims to save time, money, and effort for both customers and sellers.

Related post: How To Protect Your Account Against Amazon A-To-Z Guarantee Claims?

Shopify has removed its Amazon integration function – August 10, 2021Confirmed

From September 20, sellers will now have to rely on 3rd party plugins to integrate their Amazon account with Shopify. After this date, if sellers want to continue to integrate their store with Amazon, they must use new partner apps. Shopify has developed new partner apps that will continue to reliably import and fulfill Amazon orders in Shopify. With these new apps, sellers can:

• Sync all order information within Shopify in real-time
• Create listings in all available Amazon categories
• Edit listings individually and in bulk within Shopify

Amazon sellers were facing these problems since July 2021 and have tried to find a solution to this in the Seller Forum. Some of the Amazon accounts were even in the risk of suspension but with this update, they can take steps needed to make things right in their Amazon account. If you need help integrating your Amazon and Shopify account after these sudden changes, please schedule a meeting with our Amazon consultants.

Amazon storefront update: Store Engagement Insights – August 08, 2021Confirmed

With new Store Engagement Insights, brands can get easily understand how shoppers interact with their store. The Store Insights dashboard features a new “Engagement” page where you can view metrics at the product level, such as views, clicks, add to cart, conversions, and purchases.

Brands can use Store Insights to:
• Identify their top performing and most viewed products
• Identify the products that are missing from your Store or that shoppers are not finding (these products will show as having 0 views). To access insights about these products, go to the “views” column within the Product Engagement table and add the ASINs to your Store so shoppers can find them when browsing.
• View the products with highest engagement and sales
• Utilize critical metrics like click-through-rate and conversion ratio to understand the customer trends

To improve your Store Engagement KPIs, be sure to optimize your Amazon seller storefront. It is not enough to stash your products in a grid and call it a brand store. Just like a website, your storefronts need to be organized by categories and enhanced by graphics so the shopper would like to interact with it.

Related post: Top 10 Amazon storefront designs (2021) & best practices

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Important dates & deadlines for Q4 – August 06, 2021Confirmed

Amazon has launched the sales event date and deadlines for Amazon submissions. September 17th
Deadline to submit 7-Day Deals, Best Deals, and Lightning Deals in Canada, France, Germany, Italy, Japan, the Kingdom of Saudi Arabia, Mexico, the Netherlands, Singapore, Spain, the United Arab Emirates, and the United Kingdom.

October 21 to November 17
Inbound shipping cut-off for vendors: Deal inventory must be in transit.
• October 21: the United States
• November 5: Australia, Canada, France, Germany, Italy, the Kingdom of Saudi Arabia, Mexico, the Netherlands, Spain, the United Arab Emirates, and the United Kingdom
• November 14: Japan
• November 17: Singapore

October 24 to November 17
FBA Inventory cut off date for sellers: Make sure your shipments arrive at Amazon well in advance of key shopping dates. Inventory should arrive at our fulfillment centers by this date to ensure your products are available to the customers during the holiday.
• October 24: Canada and Mexico
• November 3: the United States
• November 5: France, Germany, Italy, the Kingdom of Saudi Arabia, the Netherlands, Spain, the United Arab Emirates, and the United Kingdom
• November 12: Australia
• November 14: Japan
• November 17: Singapore

November 26
USA Thanksgiving
Black Friday begins on this day and promotions end on November 28.

November 29
Cyber Monday begins and coupon submission closes on this day.

By staying organized and taking proactive actions, you can get an edge over your competitors and make your Q4 less stressful more profitable. If you find yourself too busy to keep track of all the dates and deadlines yourself, take help from our Amazon Experts.

Related Post: Amazon FBA calendar 2021 – key dates for Amazon FBA sellers

If you sell in these categories, make sure to mention unit count in your listing – July 22, 2021Confirmed

Starting July 23, 2021, products sold under Beauty, Grocery, Health Personal Care, Food, Beverage, Cleaning Product, and Pet Supplies will require your feeds to include the unit count (for example, “5”) and unit_count_type attributes (for example, “ounce,” “count,” “gram”).

Which marketplaces are affected?
The US, Spain, UK, France, Germany, Italy, and India marketplaces are affected.

What should sellers do?
If you sell in any of the above-mentioned categories, ask your Amazon seller consultant to check your product’s backend and populate these fields if they aren’t already.

Amazon A+ Content update: A revamped version of Brand Story coming soon – July 20, 2021Confirmed

Expect to see a revamped version of the A+ content Brand Story experience very soon. Amazon has stated that the new Brand Story experience will help sellers educate customers about the brand's history. If you would like to replace your existing Brand Story content using the new module experience, simply navigate to the A+ Content Manager in Seller Central and select ‘Brand Story’ on the A+ content selection page.

New features include:
• Carousel display with full-screen background on desktop and mobile devices
• Image and text cards
• Links to other products and the brand store
• Appears in the From the Brand section of the Amazon detail page

If you are using a previous version of the Brand Story experience, any existing legacy brand story you may have published will remain published in the ‘From the brand’ section of your product’s detail pages; however, you will not be able to make updates to it.

To make the most of this new update, hire our professional Amazon Enhanced Brand Content Design services.

Launch of Brand Referral Bonus program – July 16, 2021Confirmed

Here’s an opportunity for brand registered sellers to make some extra money through Amazon. On July 15, Amazon announced the launch of a new Brand Referral Bonus Program. Available exclusively to brand registered sellers, this program incentivizes sellers who accelerate their sales by bringing in off-Amazon traffic. In short, you now have one more reason to up your external traffic.

As a member of the Brand Referral Bonus program, you can earn a bonus averaging 10% of product sales driven by your non-Amazon marketing efforts. The bonus amount depends on the category for each product. Before you begin your off Amazon marketing efforts, make sure to register for the program and then Amazon Attribution.

How do I get started?
1. Register for the Brand Referral Bonus program.
2. Enroll in Amazon Attribution if you are not already.
3. Create tags for your promoted products using Amazon Attribution. All traffic must have an Amazon Attribution tag to qualify for the bonus.
4. Launch your advertising effort.

Need help ramping up your external traffic efforts? Read our blog post or schedule a meeting with our Amazon consultants to know more.

Amazon Introduces Creative Asset Library Within The Advertising Console – July 08, 2021Confirmed

Amazon has introduced a new feature in the advertising console: a ‘Creative Assets’ library. You can use this tool to store, organize, and reuse brand content such as logos and images. According to Amazon, Creative assets will help brands to provide a consistent shopping experience by easily applying brand content across Amazon.

Here are some of the primary uses of Creative Assets:

• Storage & organization: Brands can import assets in bulk from their existing storage system and store them in one place for easy access. The maximum size for each individual file is 10 GB.
• Request moderation: Brands can request moderation for images in the creative assets for use in Stores, Store Spotlight, Sponsored Brands, and Amazon Posts campaigns.
• Easily find your assets: Brands can quickly and easily find what they need by using search, sort and filter by name, tag, products, and other attributes. You can also find assets that were previously used in Sponsored Brands, Sponsored Brands video, and Stores.

At present, you can find only logos and images, but video assets will also be supported in the coming months.

Want to contact buyer who left negative review? You can now – June 28, 2021Confirmed

Yes, the most curious thing was to contact buyers who left a negative review to your product and the result used to get almost unsuccessful. A negative product reviews can reduce customer trust, lower down the sales and ruin your Amazon business. But now you can, how?

Amazon is trying to be little bit easy for sellers and provided a feature to contact buyer who give you a negative review. The sellers who are brand registered have now facility to contact bad experienced client to convert into a good experience and positive review by fixing their issue. But you can contact the buyer only when you are the seller for that order.

Stay tune with Latest Amazon Seller News!

Amazon Restricted Keywords List – 2021 (Updated) – June 04, 2021Confirmed

Here is a list of all the keywords that can trigger the bots to block or suspend your listing. Some of these words are very commonly used in our listings, for example, “weight loss” or “all-natural”. Make sure to remove them from your title, bullet points, description, images, Amazon A+ content and search terms.

Here the complete list.

To ensure that your listing is always in compliance with Amazon’s ever-changing rules and guidelines, it is recommended to hire professional Amazon Product Listing Services. Although creating content for your Amazon listing might look like a DIY thing, it’s not. Let the experts work on it because Amazon is an unpredictable marketplace.

June 21-22: Prime Day 2021 dates announced. – June 03, 2021Confirmed

Expect a big spike in traffic on your listings over these two days. Are you prepared for the big sale days? Are you ready to make sure most of the shoppers that land on your detail page clicks on the “Add To Cart” button? Do you have a plan in place to deal with the new inventory restrictions imposed by Amazon? Here are a few actionable tips to help you from our Amazon expert:

1. Keeping in mind the unexpected FBA inventory restrictions, it would be best if you prioritize your bestselling SKUs.
2. If you can’t send in stock now, consider FBA removal order and create room for your high selling products.
3. Drive external traffic to get an edge over your competitors. Use your email list and social media channels to create a buzz about your upcoming deals.
4. Keep your efforts going even after the event ends. These type of sale events have a halo effect and you can take advantage of additional sales.
5. Find out creative ways to stand out. Remember: creativity triumphs convention. Create bundles, leverage Amazon Posts, and create advertising banners that get you noticed.

We can leverage below features to stand out on Prime Day.

  • Amazon Sponsored Product Ads
  • Sponsored Display Ads
  • Sponsored Brand Store Spotlight
  • Sponsored Brands Video
  • Amazon Posts
  • Amazon Storefront Design
  • Prime Exclusive Discount
  • Lightning Deals

  • Read our Prime Day 2021 blog post for more tips or schedule a meeting with our Amazon consultants to know how you can take your sales to the next level on Prime Day. 

    Amazon Replaces ASIN Level Quantity Limits With Restock Limits By Storage Type – June 02, 2021Confirmed

    Amazon Replaces ASIN Level Quantity Limits With Restock Limits By Storage Type Your inventory restock limit are at the account level now and there are new storage types: standard-size, oversize, apparel, and footwear. The restock limit will based on these categories as well as the past and forecasted sales. Amazon in its official news bulletin announced, "Effective April 22, 2021, FBA products will no longer be subject to ASIN-level quantity limits. Instead, restock limits will be set at the storage-type level, offering you more flexibility in managing your shipments." Here what you can do to manage your inventory efficiently

    • Diversify your fulfilment methods and find an alternative to FBA
    • Send in inventory for high selling ASINs
    • Create removal orders or sell out your existing low selling ASINs from the FBA centres
    • Increase your sales to increase your restock limits
    • Make sure to check your storage volume limits along with your restock limits
      To free yourself from the hassle of inventory management, you can always hire our Amazon consultants.

    new Customer Engagement Tool for amazon seller – May 12, 2021Confirmed

    Amazon Manage Your Customer Engagement Tool allows brand registered sellers to engage with shoppers who opt to “follow” them. The follow button is featured in areas such as Amazon storefront and Amazon Live, Amazon’s livestream shopping platform. This tool is currently in beta and is not available to all the sellers. Just to be clear, Amazon is not handing over any of their customer email data to sellers. All the campaigns will be created with the Manage Your Customer Engagement dashboard and sellers are just responsible for creating email content. In fact, Amazon’s moderation team reviews the campaigns to determine if it adheres to the guidelines or not. Here are the things we know at the moment: • Sellers must be enrolled in brand registry to be eligible • The beta version is free for all eligible sellers • This tool is available only to the US sellers • The tool supports new product announcements and special offers, but additional templates will be available in the future • You can find it under the “Brand” tab of Seller Central • Sellers are provided with Open Rate and Total Reach data for each campaign It is imperative that your brand has more followers and your content appeals to the audience. So, you’ll need a storefront that intrigues shoppers to know more about your brand and email content that catches their attention in the inbox. If you need any creative help, you can always contact us. Your anytime Amazon Consultants! Subscribe now for the latest Amazon Seller Central News.

    Business Address Verification Requirements of existing amazon sellers – May 11, 2021Confirmed

    Amazon is updating daily. Amazon has implemented a business address verification through a postcard in part of the new account registration. They are pretty successful and only getting registration of legal businesses. As part of providing a safe and trustworthy shopping experience for Amazon customers and selling partners, Amazon is also making this process mandatory for existing sellers of the Amazon USA. What happens now? Amazon will mail a unique code to your business address on file, which you will need to enter in Seller Central within 60 days. If you have recently completed this action, then please ignore it. Below steps to verifying the Business Address: 1. Login to your Amazon seller account. 2. In Seller Central, go to the Settings menu and select Account Info to view your Seller Account Information page. 3. In the Business Information section, select the Business Address page. Update your business address if it is not correct and then click Confirm Address once the information shown is correct. 4. After you click Confirm Address, Amazon will send a postcard containing a verification code to this address. Most postcards are delivered in 5-7 business days. 5. Once you receive the postcard, use this link to enter the verification code. What happens if you do not verify my address? If you do not verify your address within 60 days, future disbursements will be held in your seller account until your address has been verified. Get Amazon Experts help now!

    Sponsored Display Amazon Audiences now available – May 04, 2021Confirmed

    Amazon has launched Sponsored Display Amazon Audiences, which is available for Sponsored Display audiences campaigns on the Amazon Advertising API and Amazon advertising console, for all vendors and sellers in the United States, Canada, the United Kingdom, Germany, France, Spain, Italy, and the United Arab Emirates. Amazon Audiences offers thousands of pre-built audience segments to help your clients reach new prospective customers through awareness and consideration campaigns. Amazon Audiences is comprised of four targeting strategies, each informed by a variety of first-party shopping and streaming signals: 1. In-market: In-market audiences allow advertisers to engage audiences who are “in-the-aisle” and have been recently shopping for products in a given category. To capture share-of-mind, advertisers can reach audiences in the same category as their advertised products to drive consideration, as well as try out entirely new segments to help drive product awareness. 2. Lifestyle: Positioned for awareness campaigns, these audiences reflect a variety of aggregated shopping and viewing behaviors, including shopping on Amazon, browsing on IMDb, and streaming on Prime Video or Twitch. These behaviors reflect shared preferences and map to lifestyle segments such as “foodies”, “sports enthusiasts”, “tech enthusiasts”, and more. 3. Interests: Interest-based audiences allow advertisers to help raise awareness with prospective customers based on what they frequently browse and buy. Examples of these audiences include “interested in Canadian history” and “interested in interior design”. 4. Life events: Life events audiences give brands the opportunity to drive awareness and consideration for relevant products based around life moments, such as “traveling soon” for shoppers going on vacation. Take PPC Expert's help and take leverage of that.

    Early Review Program is no longer available – March 04, 2021Confirmed

    Amazon continuously innovates to improve the shopping and selling experience. Over the past several years, they have made numerous improvements to encourage purchasers to review products on Amazon. One Tap Reviews and Global Review Sharing, have proven more effective in generating reviews for sellers than the Early Reviewer Program, so Amazon is no longer offering the program.

    As of March 5, 2021, Amazon will no longer allow new enrollments in the Early Reviewer Program and will stop offering the service to sellers currently enrolled in the program on April 20, 2021. You will not be charged for any reviews for enrolled products that are published after this date, and you will not be charged for the service if the program has not generated any reviews for your business.

    Amazon will return your program fee within three (3) months after the program closure date, for any active enrollments with more than 1 review and not completed by 20 April.

    More Reviews is More Sales. And Amazon Sponsored Ads is the easiest way to get more sales. Hire Amazon PPC Management Agency now!

    Action on Customer Search Terms is easy now – February 17, 2021Confirmed

    Looking at the constant technical updates and rivalling of their 3rd party tools, Amazon is developing features to dominate the market from the customers, sellers or even the 3rd party service providers. Amazon has availed the customer search terms feature to the Amazon Sellers which is more convenient and time saving.

    One of the Amazon Sponsored Ads Optimization technique is getting the customer search terms and optimizing those. Sellers used to download the report for customer search terms previously, but now they can take the appropriate action within the Amazon Advertising Dashboard, and add the search terms as a targeting keyword or negative keywords.

    High end PPC optimization and targeting the right search terms is the key to get more success. Hire Amazon PPC Management Agency now!

    Sell on Amazon Poland – January 27, 2021Confirmed

    Looking at Amazon's success in different countries, Amazon is expanding in one more European country - Poland.

    Amazon will launch the Polish store to delight local customers and give sellers the opportunity to expand their footprints in the European country even more.

    If you have a Professional selling plan then Amazon Seller Central Poland will be available as a new country option in your EU Seller account. If you cannot see in your Seller Central drop-down menu yet, fill in a survey form with Merchant Token and Amazon will make it available to you as soon as possible.

    Sell more on Amazon with help of Amazon Experts

    Upload Amazon Product Images Faster – January 05, 2021Confirmed

    Amazon is working actively for Sellers to make everything easy and valuable. Recently, Amazon has launched a bulk image tool where sellers can upload multiple images together to the Amazon Product Listings. Previously, you could only upload images and view the upload status for one product at a time. You can now upload up to 5 GB worth of product images at once with the bulk image upload tool and view the status of all your uploads in the image upload status report in Seller Central.

    Every detail page in the Amazon store requires at least one product image, and we recommend you provide six images and one video. Good images make it easy for customers to evaluate the product. Images should be clear, informative, and attractive. The first image on the product detail page is the "MAIN" image and is shown to customers in search. The MAIN image must show only the product for sale on a white background, and the product should fill the image frame. Additional images should show the product in use or in an environment, different angles, and different features. Please note that video upload is a separate workflow. Search help pages to determine if it is enabled in your location.


    Good images are must to make your listing stronger. Design Amazon Listing Images now!

    Measure organic sales vs ppc sales – December 16, 2020Unconfirmed

    Every seller must have a question: What is the ratio of my sales revenue in between organic and PPC. And this should be measure carefully to see how much money a seller is investing in PPC to get sales and in what proportion he/she is getting sales.

    More Organic sales means more profit. It shows better organic result and keyword rankings of the products. Sellers used to gather multiple reports to know the organic sales vs PPC sales. Which was too much headache for the sellers and time consuming till now.

    Now, Amazon has introduced a new feature on Seller Central Dashboard showing the organic sales vs PPC sales, with custom time period up to last 90 days and for each product also. Now, sellers can get data simply by applying filters and also can see in a visual graph.

    To get more organic sales, you must have good keyword rankings of your product and Amazon Sponsored Ads is one of the key to get better rankings.

    Hire Amazon PPC Expert now!

    Discontinuing a comment feature on a review – December 15, 2020Confirmed

    Customer Review works as an Oxygen for any sellers. Good customer reviews always help a seller to build their trust with the customers and increasing their purchases.

    While reviews and feedback are important to customers and sellers both, the comments feature on customer reviews was rarely used. As a result, Amazon is discontinuing this feature on December 16, 2020.

    Have proper keyword research of your product, optimize the listing, target sponsored ads, run promotions and increase your sales to gain more customer reviews. Hire Amazon Consultants now!

    Now Easy to measure Subscribe & Save performance – December 10, 2020Confirmed

    FBA Subscribe & Save’s new performance dashboard can help you better manage your Subscribe & Save business and help ensure a positive customer experience.

    You can use the dashboard to improve your Subscribe & Save seller performance metrics. On the dashboard, you can review the following information:

    • The number of units and revenue for shipped subscription orders
    • Projections of units and revenue for orders that are expected to ship
    • The number of active subscriptions
    • Average revenue per customer
    • The percentage of units not delivered because the ASIN was out of stock
    • You can see these metrics for your overall Subscribe & Save business or at the ASIN level (up to 20 at a time) for weekly, monthly, quarterly, and yearly time frames.
    Seller performance reviews are ongoing and include customer feedback, order cancellation rate, and your ability to maintain inventory levels. Poor performance metrics can affect your ability to participate in the program.

    Subscribe & Save feature helps a seller to retain their customers, building brand trust, increasing the purchase and having a bundle option of Amazon Listings to Grow Amazon Sales.


    Transparency is now available in Australia and Japan – October 06, 2020Confirmed

    It's been announced that Transparency is now available in Australia and Japan Also!

    Transparency can help you proactively ensure that your customers are receiving genuine products. Its check item level authenticity of the brand products.

    By enrolling into Transparency, you will get a unique code for your brand product which you will need to apply on the products. So that the Transparency system can check those codes and ship only products with applied code ensuring the customer will receive authentic products.

    Previously it was available in the United States, Canada, United Kingdom, Germany, France, Italy, Spain, and India.

    For more details, visit the Transparency page:

    Other than Transparency, you can protect your brand by enrolling into Amazon Brand Registry, which comes with other benefits such as Amazon A+ Content, Amazon Storefront Design, Sponsored Brands Ads, Sponsored Display Ads, Amazon Posts and many more.

    Impact of Climate Pledge Friendly – September 29, 2020Confirmed

    Amazon has launched a new program called Climate Pledge Friendly which can be helpful to save the environment. It includes Amazon own certification, Compact by Design, to identify which of your products have a more efficient design.

    To gain the Climate Pledge Friendly badge, the product should have one or more of the 19 different sustainability certifications to help preserve the natural world. That requires not having excessive air and packaging. This will be helpful for shipping and with small parcels, the carbon emission will reduce.

    This will have a good impact on customers and they can find sustainable products to keep our environment safe.

    See here How to Qualify?

    Check Compact by design certificate here

    Check the threshold for compact by design certificate here

    Check Other certificates here

    Amazon made GTIN Exemption easy – September 29, 2020Confirmed

    Don't have a UPC?

    Listing the product without UPC was Big NO for Amazon sellers and availing a GTIN Exemption process was a headache.

    To improve your experience, Amazon made an easy process of providing proofs for availing GTIN exemption.

    Instead of any supporting letter from the Brand Owner, now seller can exempt for GTIN by simply providing Product Name, Images showing all sides (6 sides usually) of product packaging.

    Reference: Amazon Product Listing using GTIN

    Upload Video without Brand Registry – September 28, 2020Confirmed

    Good News for the sellers who don't have the Brand Registry.

    You can now upload videos for your listings if you have sold on Amazon for longer than a year and meet certain eligibility criteria. The uploaded videos will be eligible to appear in the images section of Product Detail pages.

    If you are not a brand owner but are eligible to use this new feature, you will be able to upload a video for one ASIN at a time.

    If you are a brand owner, you can continue to upload videos for up to 300 ASINs in your brand. Click Upload & Manage Videos under the Inventory tab to get started with this feature. Now, click on “Upload video” to see the video upload experience if you are currently eligible to upload.

    Reference: Amazon Product Listing Video

    Amazon Prime Day 2020 is here… – September 27, 2020Confirmed

    October 13th to October 14th. Yes, Prime Day 2020, the most eagerly awaited festival is back with its final dates and with their epic deals for two days. Prime Day is an annual deal event exclusively for Prime members, delivering two days of special savings on products from small businesses & top brands.

    Check Out here:

    Prime Day in Amazon USA
    Prime Day in Amazon UK
    Prime Day in Amazon Australia

    Amazon Will Cancel Your Delayed FBM Orders – September 09, 2020Confirmed

    Amazon automatically cancels orders if they have not been shipped and confirmed within 30 days of the estimated ship date (ESD).

    To protect and improve the customer experience, starting September 30, 2020, Amazon will automatically cancel any order which is not shipped and confirmed within 7 business days after the “ship by” date detailed in the “Sold, ship now” notification email. You can set this date by modifying your Handle Time, but please be aware this date is part of the delivery time calculation displayed on the offer listing and checkout page.

    Reference: Modify handling time (Login Required)

    Sponsored Brands Video Ads – September 04, 2020Confirmed

    Amazon has launched Sponsored Brands video (beta) in the UK and Germany.

    This new format displays auto-playing video in desktop and mobile shopping results and is available in the United States, UK, and Germany.

    Sponsored Brands video ads are keyword targeted, cost-per-click, and link customers directly to your product detail page, where they can learn more and purchase.

    Sponsored Brands video allows you to:

    1. Differentiate your brand
    2. Help Increase reach
    3. Set up your campaign easily
    Note: This is already available in the US.

    Black Friday & Cyber Monday 2020 – September 04, 2020Confirmed

    Quarter 4 is a peak season for the sellers. The biggest event Black Friday is almost scheduled in the last week of November 2020.

    Please check with the deals and start preparation accordingly for the Black Friday and Cyber Monday.

    Black Friday 2020 is set to be another huge consumer event and the buyers has already started around the deals we can expect. Black Friday is on the 27th November this year with Cyber Monday following straight after on 30th November, just in time for the Christmas shopping season.

    Amazon Attribution Guide – August 29, 2020Confirmed

    Amazon attribution is very useful while running non-amazon advertising to drive traffic to Amazon's details pages.

    If you are running any Ads through Facebook, Instagram, Google Ads, or any other platform and driving traffic to Amazon. Then, please set up an Amazon Attribution account to analyze the actual off-Amazon result.

    Refer to the below document for more detail:
    Amazon Attribution Guide

    Bulk Operation PPC Optimization Guide – August 28, 2020Confirmed

    Spending more time on PPC over a number of campaigns?

    Here is the guide to optimize your PPC campaigns in a bulk to save your time.

    I'd highly recommend using this guide and implement on your accounts whoever has hundreds of campaigns and spending more time.

    Reference: Amazon PPC Advt Bulk Operation

    Negative Product Targeting for Auto Targeting Campaigns – August 24, 2020Confirmed

    Amazon launched negative product targeting controls for Auto Targeting (AT) campaigns and ad groups.

    This new feature gives advertisers using AT a frequently asked for optimization tool that allows them to negatively target a product detail page by ASIN, just as they would negatively target a search query by keyword.  The feature has launched for all SP advertisers in all marketplaces.

    The control is now available in UCB, UCM, and the Advertising API. Prior to this launch, negative product targeting was only available for Product Attribute Targeting (PAT) ad groups.


    • Advertisers use negative targeting to optimize performance by removing ads from targeting when an ad-context (i.e. search term or detail page) underperforms when measured against some metric of interests such as conversion rate.
    • They also use negative targeting to protect their brand image by stopping their ads from showing on contexts that are not aligned with values associated with their brand. Advertisers have historically been able to see performance on product detail pages through the search term report for all targeting types and can see when detail pages are not meeting their performance expectations.
    • With this launch, advertisers can indicate that they do not want their AT ads to appear on a specific set of detail pages by negatively targeting the associated ASINs.

    Listing Quality Dashboard – July 27, 2020Confirmed

    Amazon has launched Listing Quality Dashboard, a tool in Seller Central that highlights important listing improvements for customers. By adding the recommended information for your products on the Listing Quality Dashboard, you can:

    • Improve discovery
    • Enable the Product Overview experience (beta)
    • Potentially reduce customer returns
    • Take time-sensitive actions
    Reference: Amazon Seller Central Quality Dashboard (Login required)

    Be More Careful To Select What To Sell – July 27, 2020Confirmed

    Inventory Performance Index threshold change to 500 now

    Amazon is working to manage inventory performance to ensure all products have space available during peak. To enable this, Amazon is changing the IPI minimum threshold requirement to 500. Sellers below 500 will be subject to limits effective August 16, 2020 through the end of the year.

    Reference: Inventory Performance Dashboard (Login Required)

    Inventory Performance Index Increased to 500 – July 27, 2020Confirmed

    Inventory Performance Index threshold change and increased to 500.

    Amazon is working to manage inventory performance to ensure all products have space available during peak. To enable this, Amazon is changing the IPI minimum threshold requirement to 500. Sellers below 500 will be subject to limits effective August 16, 2020 through the end of the year.

    The majority of sellers will not be impacted by this change. Most sellers with IPI scores below 500 will have more storage space than last year.

    You can improve your IPI by following guidance on improving sell through or reducing your excess and stranded inventory in the Inventory Performance Dashboard.

    Reference: Inventory Performance Dashboard(Login required)

    LTSF – inventory cleanup – July 27, 2020Confirmed

    Long-term storage fee inventory cleanup

    August 15, 2020 is Fulfillment by Amazon’s (FBA's) next scheduled long-term storage fee inventory cleanup. On this date, inventory that has been in US fulfillment centers for more than 365 days incurs a long-term storage fee of $6.90 USD per cubic foot or a $0.15 USD per-unit long-term storage fee, whichever is greater.

    The long-term storage fee is in addition to the monthly inventory storage fee.

    FBA calculates inventory age on a first-in, first-out basis across the entire fulfillment network. Items sold or removed are deducted from the inventory that has been in the fulfillment network the longest, regardless of which unit was actually shipped or removed.

    The Recommended Removals report automatically calculates, on an ASIN-by-ASIN basis, the number of items you would have to remove to avoid long-term storage fees—assuming no further sales. You may also use the Inventory Age and Inventory Health reports to identify the age of inventory by ASIN.

    If you remove units of an ASIN that would be subject to long-term storage fees at the next inventory cleanup date, you won't be able to send us more units of that ASIN for three months after that date. The exception is your inventory of that ASIN falls below our projection of its sales for the next eight weeks.

    For further details, see FBA long-term storage fees.

    Note: All above references required login.

    Amazon recommendations program – July 27, 2020Confirmed

    Amazon has launched a new program called "Program Recommendations". Keep checking it if you can get something useful to be implemented in your account.

    The Recommended Programs page provides personalized recommendations, to help you prioritize the right tasks to build and grow your business on Amazon.

    Reference: required)

    Limiting Shipment Quantity – July 23, 2020Confirmed

    To maximize selection for customers during peak, Amazon is introducing ASIN-level quantity limits on products in FBA. Most products will have enough space available for over three months of sales.

    You can view quantity limits for your products on the Restock Inventory page and the Restock report. Amazon will continually review this and, when possible, make adjustments to allow for more of your products.

    For more details see Restock Inventory (Login required)

    Virtual product bundles – June 22, 2020Confirmed

    Now, we can create a Virtual Product Bundles which don't require to send a physical bundled product.

    The virtual product bundles tool for FBA lets brand owners create ‘virtual’ bundles made up of two to five complementary ASINs which are purchased together from a single detail page.

    Eligibility Criteria:

    To be eligible to be added to a virtual bundle:

    • ASINs need to belong to a brand that you own and that is registered in Brand Registry.
    • ASINs need to have active FBA inventory in the 'New' condition.
    • The following cannot be included in virual bundles: gift cards, electronically delivered products (like digital music, video, and books), and renewed/used ASINs.
    • Product bundles can be created only in the US Amazon store.
    Reference: required)

    Multi-Channel Fulfillment fees – June 1, 2020Confirmed

    How to calculate Multi-Channel Fulfillment Fees? Now it is easy to calculate Amazon Fees with Amazon Fee Calculator.

    You can quickly preview per-unit Multi-Channel Fulfillment fees with Amazon's new fee calculator.

    To download the calculator template, go to Multi-Channel Fulfillment and click the Fees tab.

    Reference Link: Multi-Channel Fulfillment Fees Calculator(Login required)

    And here, Amazon has gathered all useful information regarding MCF orders, such as How to create, who can do, benefits, plugins to integrate, multichannel integration tools, fees, fee calculator. etc.

    Please go through the link for more details:
    Multi-Channel Fulfillment(Login required)

    Sponsored Brands redesigned desktop card – April 24, 2020Unconfirmed

    Sponsored Brands redesigned desktop card

    Availability: ads console, Seller Central, API
    Launch date: 31-March
    Reference: blog post

    What launched?
    A new taller desktop card creative template in the Sponsored Brands top of search placement. This new experience increases the height of the unit and makes both product images and brand logo more prominent.

    What is the shopper experience?
    Advertisers using a “true” brand logo will render this new creative experience. Advertisers using a lifestyle/custom image or the product image for their logo will render the existing regular height mobile carousel.

    Note – make sure you use a “true” brand logo. Learn more about the definition of a “true” brand logo in our ad policies here.

    Sponsored Display product targeting for sellers in the US
    Launch date: 25-March
    Getting started guide(Login Required)
    Optimization guide(Login Required)

    What launched?
    Product targeting in Sponsored Display is now available for sellers in the US. With product targeting, you can promote product discovery with ads that reach shoppers who are actively browsing similar or complementary products and categories on Amazon, and access more campaign controls and reporting metrics to make your performance advertising strategy work more efficiently. Product targeting ads may appear alongside product description pages, customer reviews, shopping results pages, or under the featured offer. A modified version of Sponsored Display product targeting is also available for vendors worldwide.

    In the ads console, sellers will now be able to select from two options in the “Product targeting” field within the campaign builder.

    Advertisers can then leverage the product targeting widget to select one or multiple product page(s) to show their ads, select one or multiple categories/browse node to show their ads, and refine the category selection based on price, brand, star rating, Prime status, and other filters.

    Prior to launching their campaigns, advertisers can use the creative preview to see how ads will look like including a preview of any coupons or deals.

    Ad Placement
    Product targeting ads may appear adjacent to the featured offer and description sections within an Amazon product detail page on mobile and desktop. This gives advertisers an opportunity to be featured in a prime location and remain top of mind during the point of purchase.

    Sponsored Display Ad Campaign – March 13, 2020Confirmed

    Getting Started Guide_SD Display Beta_Purchases_SearchesGet Started with Sponsored Display – a new self-service advertising solution for Amazon Sellers. For a detailed guide about the Sponsored Brand Display Campaign refer to the below-attached documents! 1. Guide for SD Purchases/Search targeting Getting Started Guide_SD Display 2. Optimization Guide US-Sponsored Display-Optimization Guide

    Customer returns tool & Amazon Free Replacement – February 14, 2020Confirmed

    Amazon added two ways to help delight customers and grow your business, 1) The Customer Returns Tool and 2) Free Replacements For Customers.

    Customer returns tool

    Amazon has added a tool to the FBA customer returns report page to give you greater visibility into reimbursements and customer returns. To quickly see whether you’ve been reimbursed, if you qualify for reimbursement, or if Amazon is still waiting for a customer return to evaluate:

    Go to the FBA customer returns report
    In the Important Message section, click input the order ID here to access the tool
    Enter a Customer order ID to check your reimbursement status

    Important: Before requesting a reimbursement, review the FBA customer returns policy.(Login required)

    Amazon free replacements

    Sometimes customers want a replacement for an item rather than just return it. With Amazon free replacements, customers can opt for a free replacement instead of waiting for a refund and then buying the same item again. Amazon ships an identical item (if available) from your inventory when a free replacement is requested.

    Note: When a customer chooses a free replacement, you will see the item deducted from your inventory and a sale for $0 on your Customer Shipment Sales and Payments reports.

    The customer has 30 days to return the unit (if possible), or they could be charged. Once the original unit is returned to Amazon, Amazon will evaluate it. If eligible for reimbursement, you will be reimbursed within 45 days of the customer replacement request.

    Reference: Reimbursements(Login required)

    Recurring for Advertising reports – January 31, 2020Confirmed

    Now you can set the Schedule Time to generate the advertising reports & don't miss any report. The new update gives the "Recurring" option which allows you to set the time duration for the future.

    Login to seller central and go through the below path to generate a recurring advertisement report
    Reports > Advertising reports > Create Reports > Delivery > Select Recurring

    Bulk Fix Suppressed Inventory – January 30, 2020Confirmed

    Fix your suppressed listing via Bulk Operation

    Now you can fix suppressed inventory in bulk via uploading a template file just like the way we do for variations. Below is the link which mentions the steps for fixing suppressed inventory.

    Reference: How do I bulk activate suppressed listings?(Login required)

    FBA New Selection program – January 22, 2020Confirmed

    New to FBA for 2020 is the FBA New Selection program. This program allows sellers to enroll in new-to-Amazon ASINs for fee reductions and other benefits. Sellers must opt-in before they're qualified to take advantage of this new program.

    For more detail - Click here(Login required)

    Amazon Introduced Manage Your Experiments of A+ Pages(A/B Test) – January 08, 2020Confirmed

    Now you can optimize your A+ Contents using data-driven decisions.

    Amazon has recently introduced a new feature called "Manage Your Experiments" where you can upload two versions of A+ Pages for one ASIN. Each of these versions will be randomly shown to the customers visiting your detail page. At the end of the experiment, Amazon will provide results as to which A+ Page has got you more sales.

    Check your eligibility for A/B Test(Login Required)

    Amazon now offers 360-degree product photographs – January 6th, 2020Confirmed

    What’s your product’s best side? All of them! In these photos, the product appears to spin so that the buyer can examine it from all angles. Eg. Categories currently enabled for sellers to use 360-degree product views include:

    • Home
    • Home Improvement
    • Furniture
    • Lawn & Garden
    • Lighting
    • Kitchen
    • Sports & Outdoors
    • Toys
    • Cameras
    • Automotive
    • Pets
    Currently, Amazon sellers who sell on, Amazon UK, Germany, and France can enable 360-degree photography in product listings for the categories listed above.

    Copy your Sponsored Products Campaign & Save Time – December 30, 2019Confirmed

    Instead of creating new ads, the seller can copy campaigns that are currently running, have already ended, or are archived. The seller can also copy campaigns that were not approved and can make necessary changes so that they can comply with Amazon's ad guidelines before resubmitting.

    To copy a campaign in the campaign manager:
    - Navigate to Campaigns.
    - Click All Campaigns.
    - Find the campaign you want to copy.
    - Click Copy under the Action column for your campaign.
    - Modify and create your copied campaign using the steps for your campaign type: Sponsored Brands, Sponsored Products, Sponsored Display, Lockscreen Ads, and Sponsored Products campaigns using custom text.

    Note: Performance metrics such as impressions, clicks, and sales are not copied to the new campaign. Sponsored Products campaigns are generally eligible to go live as soon as you submit them. Sponsored Display, Lockscreen Ads, Sponsored Brands ads, and Sponsored Product campaigns promoting Book ASINs are considered "pending" while Amazon is reviewing them. The review process is usually completed within 24 hours, but may take as long as three business days. We will email you once your ad has been reviewed.

    Free Shipping Promotion Deprecation – December 30, 2019Confirmed

    Amazon will no longer support Free Shipping Promotion starting January 13th, 2020. Seller can make any necessary edits to our Free Shipping Promotions in Advertising > Promotions prior to this date.

    If any such kind off promotion is running in your account then make the necessary changes.

    On January 13th, 2020, all Pending and Active Free Shipping Promotions will be terminated by having their status automatically updated to Expired and the Free Shipping promotion type will be removed from the Create a Promotion page in Seller Central.

    If seller would still like to provide free shipping for customers, seller can set this up by updating the Shipping Settings within the Settings tab.

    US FBA and referral fee changes – December 23, 2019Confirmed

    In the Year 2019 year Amazon has invested more than $15 billion in infrastructure, programs, people, and 150 new tools and services to help Amazon sellers grow their brands and businesses. Amazon also invested billions of dollars to expand FREE One-Day Delivery to more than 10 million Prime-eligible items.

    Driven by FREE One-Day Delivery, this was the largest one-year investment Amazon has ever made in FBA. Nevertheless, in 2020, Amazon will make only moderate increases (about 3%) in fulfillment fees, below the industry average, because Amazon remains committed to the seller's continued success. Amazon will also decrease select referral fees and introduce an exciting new selection program.

    Please review the fee change pages below. The changes will take effect on February 18, 2020, except where noted.

    2020 US referral fee changes(Login required)
    2020 US fulfillment fee changes(Login required)
    2020 FBA fee changes for monthly storage, Label Service and removal orders(Login required)
    2020 FBA Small and Light fee changes(Login required)
    FBA New Selection program(Login required)

    Amazon Changes to program policies – December 19, 2019Confirmed

    Changes to program policies

    Listed below are upcoming changes to Amazon’s program policies.

    1) Reorganization of Customer product reviews policy - Effective December 27, 2019
    2) Category, product, and listing restrictions- Effective December 27, 2019
    3) Clarification to FBA Inventory Placement Program Terms and Conditions - Effective December 26, 2019
    4) Clarification to Communication Guidelines

    Reference: Amazon Changes to program policies(Login required)

    Amazon Predictions 2020 – December 19, 2019Unconfirmed

    Amazon Predictions 2020: 5 Big Changes to Look for in the New Year

    1) Amazon will end its Buyer-Seller Messaging Service.
    2) Amazon will bring Singles Day to the U.S.
    3) Amazon will enter African markets.
    4) Amazon will make sweeping changes in response to fake reviews.
    5) Amazon will end FBM for certain categories.

    Reference: Amazon Predictions 2020

    US Inventory Performance Index threshold change for 2020 – October 15, 2019Confirmed

    Effective January 1, 2020, we are changing the IPI threshold for storage limits to 400 (previously 350). Storage limits will continue to be evaluated on a quarterly cycle. For example, if the seller's IPI score is less than 400 during the week of November 11, 2019, sellers will be notified in their potential storage limits for Quarter 1 2020. The sellers will then have six weeks to improve the IPI score. If the sellers IPI score is still below 400 during the week of December 23, 2019, storage limits will apply for Quarter 1 2020. Sellers who maintain an IPI score of 400 or greater will have unlimited storage for standard size and oversize items (monthly storage fees and long-term storage fees still apply).

    Inventory Performance Dashboard
    Manage Excess Inventory
    Inventory Age
    Fix Stranded Inventory

    What is Green Monday? – October 10, 2019Unconfirmed

    Green Monday is a booming retail sales opportunity for eCommerce businesses. eBay really started the whole idea. The major online marketing realized that the second Monday in December, on average, was one of the top shopping days in December.

    When is it?

    Green Monday is the second Monday in the month of December. This year, that’s December 9, 2019. This is the perfect time for online shoppers because it ensures that they’ll have enough time to have their online purchases delivered in time for the holidays.

    Reference: What is Green Monday?

    Planning a vacation, holidays, and other absences? – September 28, 2019Confirmed

    If you’re taking time off soon, adjust your Seller Central settings to avoid receiving orders while you're away. You can change your listing status to Inactive, just be sure to check for pending orders since they won’t be cancelled automatically. It's important, even if your listings are set to inactive, to process return requests and respond to messages from customers within 24 hours.

    Listing status for vacations, holidays, and other absences If you can’t fulfill orders for any reason (family emergency, inclement weather, going on holiday or vacation, etc.), you can change your Listings Status to Inactive. This will remove your self-fulfilled listings from Amazon product detail pages and search results within one hour. When you are ready to sell again, you can change the status of your listings back to Active.

    Before changing the status of your listings, check for any pending orders, since these will not automatically be canceled. You might want to set your listing status to Inactive prior to the date you will be away, since pending orders may take time to resolve.

    1. In Seller Central, hover over Settings in the top-right corner of the screen, and then click Account Info from the drop-down menu.
    2. On the Seller Account Information page, in the Listings Status section, click Going on vacation?
    3. On the Vacation Settings page, you can change your settings for one or multiple marketplaces, as detailed in the following table: Do you sell in one marketplace or multiple marketplaces? Your available options you only sell in one marketplace.
    Note: This page provides instructions on how to change the status of your self-fulfilled listings in the event that you can’t fulfill orders. If you are trying to troubleshoot an issue with a listing not related to vacation settings, see the following Help pages instead:

    My ASIN is Unsearchable(Login required)
    Fix a no listing error(Login required)
    Reasons for blocked listings(Login required)
    Unblock listings that have pricing errors(Login required)

    Enhanced Brand Content is now called A+ Content! – September 25, 2019Confirmed

    Enhanced brand content is now upgraded to A+ content. Along with the new name, which is now the same across both Seller Central and Vendor Central, Amazon has made several improvements:

    Publish A+ to many ASINs at the same time, not 1x1 to SKUs - Before, sellers needed to submit A+ Content to one SKU at a time, including all the child SKUs in many categories. Also, sellers needed to deal with confusing differences about whether to submit A+ for a parent or child SKU. No more.

    The new A+ Content Manager experience enables you to create a piece of content and search for and apply the content to many different ASINs - not SKUs - from different ASIN families. We also show you the image, ASIN title, and other information on the ASINs, not just the SKU like before.

    Reference: A+ Content News(Login required)

    Help grow your business around the globe – August 29, 2019Confirmed

    Amazon shoppers all over the world are looking for products like yours. Help put yours right in front of them—advertise in your eligible marketplaces.


    1. Reach a new customer base to help grow your sales.
    2. Launch campaigns in minutes, no language skills needed.
    3. Pay only when your ad is clicked.
    How to get started:

    1. Find a marketplace where you are eligible to advertise.
    2. Sign in to Seller Central for that marketplace (registration required)
    3. Visit the campaign manager and select "Create a campaign"

    Tips for your growing business
    How to get started(Login required)

    Amazon’s New Deal Page – 7-Day Deals – August 06, 2019Confirmed

    A 7-Day Deal is a time-bound, promotional offer where an item is featured for up to 7 days on the Amazon Deals page. 7-Day Deals will also receive a “Limited time deal” badge in search results, driving more visibility to your deal and brand. You can create both 7-Day Deals and Lightning Deals on eligible products in the deals Dashboard in Seller Central.

    These deals are created to help sellers get rid of excess Inventory & boost their product rank rapidly.

    Note: It may happen many of your products appear eligible for Lightning Deals, but none are showing for 7-day deals because this program is still rolling out.

    Eligible products(Login required)
    Deals Dashboard(Login required)

    Amazon Outlet for FBA Sellers – August 06, 2019Confirmed

    Amazon's New Feature - Outlet for FBA sellers

    Now all Fulfillment by Amazon Professional sellers can take advantage of Outlet to help increase sell through, improve cash flow, optimize inventory levels, and reduce total storage fees on overstocked inventory.

    Customers shop Outlet for markdowns and deals on overstock, clearance products. Amazon helps drive customers to Outlet through direct emails and ad placements, including on Amazon’s homepage.

    Reference: About Amazon Outlet(Loing required)

    New Advertising Console’s, simplified navigation – August 01, 2019Confirmed

    Vendors and Kindle Direct Publishing (KDP) authors will soon see a change in the advertising console: a redesigned navigation menu.

    What's new?

    • Flexible Design
    • Quick access to your campaigns, Stores, reports, and bulk operations
    • Billing and payment methods located at one link.
    • Easy-to-find manage users feature
    • Access to the support center
    Reference: Advertising Console Layout

    FBA removal and disposal fee changes in Europe – July 22, 2019Confirmed

    We periodically review FBA removal and disposal fees. As a result of our most recent review, we are adjusting certain FBA removal and disposal fees in Europe, effective September 3, 2019. We’re notifying you now so that you have time to plan for these changes.

    Removal and disposal fee changes (starting September 3):

    - Domestic removal fees: We will reduce removal fees for standard-size and oversize units in UK fulfillment centers. For fulfillment centers in Spain, the removal fees for oversize items will increase.
    - Cross-border removal fees: We will reduce cross-border removal fees for units stored in the UK, Germany, France, Italy, Spain, Poland, and Czech Republic.
    - Disposal fees: We will increase disposal fees for units stored in the UK, Germany, France, Italy, Spain, Poland, and the Czech Republic. The upcoming rates are based on unit weight and size.

    Reference: FBA removal and disposal fees(Login required)

    Spotlight: Amazon Launchpad Program – July 02, 2019Confirmed

    Finding the right services and tools to market and sell products has always been a challenging task for new businesses. Amazon Launchpad can help you jump-start your business on Amazon by showcasing your new and emerging products to millions of Amazon customers.

    The Amazon Launchpad program includes onboarding support including account setup, troubleshooting, and more. The seller can also receive marketing support including placements on Amazon Launchpad family of storefronts, email, and online events (for example, Holiday Gift Guide). In addition, Amazon Launchpad members enjoy access to webinars and training to support continued growth on Amazon.

    Reference: Amazon Launchpad Program(Login required)

    Dive into customer reviews on the Brand Dashboard – July 01, 2019Confirmed

    The Customer Reviews section of the Brand Dashboard enables you to sort, filter, read, and respond to incoming product reviews for your products. These reviews can help you understand common customer concerns, and you can also report reviews that do not conform to Amazon’s customer review policies. The dashboard enables you to keep track of which reviews have been examined and/or addressed.

    The Brand Dashboard is available in the U.S. for selling partners who have registered their brand in Brand Registry and own a brand, or who serve as an agent, representative, or manufacturer of a brand. If you’re not eligible for the Brand Dashboard today, visit the page to see instructions on how you can apply for access to this new tool.

    Reference: Customer Review on Brand Dashboard(Login required)

    Tax Collection Update – June 28, 2019Confirmed

    Tax collection for orders shipped to AR, IN, KY, NM, RI, VA, WV, WY States - Effective July 1, 2019

    Based on the changes to Arkansas, Indiana, Kentucky, New Mexico, Rhode Island, Virginia, West Virginia, and Wyoming State tax laws, Amazon will begin calculating, collecting, and remitting sales and use tax for all orders shipped to customers in the eight states listed above on July 1, 2019.

    Your existing tax calculation settings, order details, and payment reporting will update automatically to reflect this change. Changes to your tax settings or seller account are not required based on the state law changes. However, you may consider working with your tax advisor to determine if your business has any other ongoing tax remittance or reporting obligations.

    Reference: Tax collection -Effective July 1, 2019(Login required)

    New Update on Stranded Inventory – June 26, 2019Confirmed

    Amazon has announced a new update on Stranded Inventory which may save time and make things easy.

    Previously, each stranded listing that was unblocked or had met qualifications required sellers to click Edit and then Save and finish. Now when listings are approved by Amazon, they become automatically available for customers within 24 hours.

    Sellers can also now set the time (up to 30 days) that inventory is stranded by clicking Edit automatic-action settings on Fix stranded inventory. The new automated settings are set for a default of 30 days.

    Reference: Automated fixes for stranded inventory(Login required)

    New A+ Content Manager in Seller Central – June 21, 2019Confirmed

    Now sellers can find A+ Content Manager instead of Enhanced Brand Content in the Seller Central.

    Reference: A+ Content manager

    How to appointment cancellations and shipment rejections – June 18, 2019Confirmed

    Avoid appointment cancellations and shipment rejections by providing complete PO information!

    To ensure a problem-free delivery, make sure that both you and your carrier follow the requirements for shipping less than truckload (LTL), full truckload (FTL), and full container load (FCL) to Amazon fulfillment centers.

    The requirements include the following:
    - Provide accurate purchase order (PO) numbers.
    - Provide complete shipment details on your appointment request in Carrier CentralAppointments may be deleted without notice if this information is incomplete.
    - Submit only one appointment request per shipment, and manage any delivery time changes through Carrier Central. See the Carrier Central User Manual for additional help.

    If a shipment arrives at a fulfillment center and the bill of lading does not match the PO numbers from the appointment request, your shipment may be rejected.

    Seller requirements for LTL, FTL, and FCL deliveries(Login required)
    Carrier requirements for LTL and FTL deliveries(Login required)

    ASINs suppressed violating Amazon title guidelines – June 18, 2019Confirmed

    From July 22, 2019, Amazon will suppress ASINs from Amazon Search whose titles do not comply with Amazon’s product title requirements.

    This is because our research shows that the ASIN titles that violate our policies result in poor customer experience. Please review Amazon’s Product Title requirements prior to July 15, 2019, to verify that your current titles meet our guidelines.

    Reference: FBA product title requirements(Login required)

    Amazon Update – Video Management – June 12, 2019Confirmed

    Amazon has come up with a new update for video uploads which allows you to add different types of Videos, Auto-generated thumbnails.

    It will be soon available under Inventory Tab:
    Inventory > Upload & Manage Videos

    For more details see, New Video Management Experience

    New shipment requirements for Amazon Marketplace Web Service – June 03, 2019Confirmed

    Starting June 1, 2019, a new policy will take effect for shipments created through Amazon Marketplace Web Service (Amazon MWS).

    Seller will be required to approve all shipments in multi-destination shipping plans, and send inventory according to each shipping plan. When sellers use Amazon MWS, the inventory may require multiple shipment destinations to increase the availability of items across Amazon’s fulfillment network. Shipments that comply with FBA policy can be received at fulfillment centers more quickly, and the inventory can be made available for sale sooner. Amazon will notify Sellers by email when shipments don’t comply with FBA policy.

    Reference: Shipments(Login required)

    Has your buyer opted out of receiving messages? – June 03, 2019Confirmed

    The Buyer-Seller Messaging Service enables you to communicate with buyers via Seller Central or your email account. You can contact buyers to complete orders or to respond to customer service questions.

    If you don’t receive a response or your message is blocked, please keep in mind that buyers can opt out of receiving unsolicited messages.

    If your message is critical to completing the buyer’s order, you can ensure it is sent by following the instructions mentioned as Buyer-Seller Messages.

    For more details see, Buyer-Seller Messages(Login required)

    Amazon updates: Inventory Adjustments report! – June 03, 2019Confirmed

    The descriptions for some of the inventory adjustment reasons in the online version of the Inventory Adjustments report have been updated to provide more clarity.

    The Inventory Adjustments Report shows the history of adjustments to your inventory in response to issues such as disposition changes, misplaced inventory, found inventory, and ownership corrections.

    For more details please read: Inventory adjustments

    30 Days Limit for Stranded Inventory – May 30, 2019Confirmed

    Starting June 10, 2019, in accordance with FBA policy, inventory that is stranded for an extended period will be classified as unsellable and must be removed from Amazon fulfillment centers.

    If your inventory is stranded, we will notify you by email. If you don’t activate your listing or create a removal order within 30 days of receiving this email, your inventory will be classified as unsellable. For more information, see the stranded reason table on Resolve stranded inventory issues.

    Inventory classified as unsellable cannot be converted back to sellable. It must be removed from fulfillment centers or it will be disposed of at your cost after 30 days.

    On Fix stranded inventory the Date of the stranded event column tells you when the inventory was stranded. The Date classified as unsellable column states when listings will change to unsellable.

    Inventory stranded for the following reasons does not require removal.
    Future listing sell date
    Listing closed
    Listing closed and inventory error
    Under hazmat review
    Merchant fulfilled
    Merchant fulfilled (including dangerous goods information required)

    For more information, including tips on avoiding stranded inventory, visit Stranded inventory and Required removals.

    Note: All the above reference required login

    Negative Keywords can be added to “SB” – May 28, 2019Confirmed

    Amazon has introduces new feature for sponsored brand campaigns.

    Now, you can add negative keywords to your sponsored brand campaigns. The seller can add negative keywords and negative products while creating a campaign, or add them later in the campaign manager.

    Please check your campaigns it is available now!

    For more more details see, Add negative keywords(Login required)

    Policy violations could affect your account health – May 25, 2019Confirmed

    Amazon is continuously improving the Account Health experience by making it easier for you to view and address all policy violations and defects affecting your account health in one place.

    In the year 2019, Amazon has added Suspected Intellectual Property Violations, Restricted Products Policy Violations, and Customer Product Reviews Policy Violations to the Account Health experience.

    In the past, Amazon has communicated these issues elsewhere in Seller Central, in your Performance Notifications inbox, or via email. Please take a moment to view your Account Health and address violations and defects in a timely manner.

    Reference: Account Health(Login required)

    Removal of Amazon’s generic size charts – May 10, 2019Confirmed

    In May 2019, Amazon removing Amazon’s generic size charts from product detail pages on and replacing them with brand-specific size charts. If you are a Brand Registered Seller, Amazon recommend that you contact Seller Support to create a brand-specific size chart for each Product Type. Brand-specific size charts provide detailed measurement information for customers to ensure a product will fit. This will improve the customer experience and help reduce size-related returns.

    Note: Brand-specific size charts are only available to Brand Registered Sellers at this time and are specific to a Department (Women, Men, Boys, Girls, Baby) and Product Type (Dress, Pants, etc.).

    Reference: Brand-specific size charts(Login required)

    Removal of Amazon’s generic size charts – May 10, 2019Confirmed

    In May, Amazon removing Amazon’s generic size charts from product detail pages on and replacing them with brand-specific size charts.

    If the seller has a Brand Registery, Amazon recommends the seller to contact Seller Support to create a brand-specific size chart for each Product Type. Brand-specific size charts provide detailed measurement information for customers to ensure a product will fit. This will improve the customer experience and help reduce size-related returns.

    Note: Brand-specific size charts are only available to Brand Registered Sellers at this time and are specific to a Department (Women, Men, Boys, Girls, Baby) and Product Type (Dress, Pants, etc.).

    For more details see,  Brand-specific size charts(Login required)

    Amazon’s New Policy for VC and SC Accounts – May 02, 2019Confirmed

    Standards for Brands Selling in the Amazon Store

    Amazon obsesses over providing our customers with the best possible shopping experience. Since the inception of our store, one way we have ensured a great customer experience is by sourcing products directly from Brands and selling them to customers in our store ourselves. In order to preserve that customer experience, we may choose to source products from some Brands for sale by Amazon only. Other Brands can operate as sellers in the Amazon store if they can consistently maintain our standards for customer experience. However, to prevent customer confusion, if any of the Brand’s products are sold by Amazon, the Brand may not also sell those products as a seller in the Amazon store.

    Amazon measures customer experience in a number of ways, including high in-stock rates, delivery experience, price competitiveness, and selection coverage. Amazon offers several tools and services to help you meet our standards and sell successfully in the Amazon store, including tools for inventory management and automated pricing, fulfillment services like Fulfillment by Amazon (FBA), and services to grow and protect your Brand like Brand Registry.

    If sellers cannot maintain our standards for customer experience, they might lose certain privileges associated with operating as a seller in the Amazon store (including having their offers featured on product detail pages), or the seller might lose the opportunity to operate as a seller in the Amazon store altogether. In that case, sellers can still offer to sell their products to Amazon so that we can sell them to the customers.

    New listing requirements for PPU Information – May 02, 2019Confirmed

    Price Per Unit (PPU) information is used by customers to compare and evaluate products during their shopping journey. Amazon will be implementing the following data requirements for U.S. sellers.

    1) Starting June 12, 2019, products sold within the U.S. Consumables product types listed below will require all new listings to include the unit count attribute, which was previously optional. Unit count includes a value (unit_count, e.g. "5") and a unit type (unit_count_type, e.g. "ounce"). The unit type will be restricted to the following units:
    - fluid ounce
    - ounce
    - pound
    - gram
    - count

    2) Data submissions without this information may fail. The scope of this change includes any product-level data submissions, whether through Excel templates, Seller Central, or XSD feeds.

    3) Similarly, on June 12 products sold within the same U.S. Consumables product types will also require updates to existing impacted listings to include the unit count attribute. ASINs without unit count information or with invalid values in the unit count type attribute will still require this information when listings are updated. Any updates that do not include this information will be rejected.

    The change will apply to the following Consumables product types:

    • BEAUTY
    Note: Now it also applied to UK Market Place

    Update on Pesticides and Pesticide Devices in Amazon – April 16, 2019Confirmed

    If you supply products for sale on Amazon, you must comply with all federal, state, and local laws and Amazon policies applicable to those products and product listings.

    In the United States, a broad range of products are subject to regulation as pesticides and/or pesticide devices, including products that you may not immediately think of as pesticides. Any product or device that is either: (1) intended for preventing, destroying, repelling, or mitigating any pest, or (2) makes any antimicrobial, antifungal, antibacterial, or pesticide claim (each, a “Pesticide”) must comply with the Federal Insecticide, Fungicide, and Rodenticide Act (“FIFRA”), including (in most cases) registration with the United States Environmental Protection Agency (“EPA”). Some common examples of pesticide devices include:

    - Ultraviolet Light Units
    - Sound Generators
    - Insect Traps
    - Ground Vibrators
    - Water Treatment Units
    - Air Treatment Units


    For More detail: required)

    How to find the stock of Hijacker? – April 30, 2019Unconfirmed

    Sometimes we are just curious to know the inventory of Hijacker, so we can expect his exit from the listing. Well in this case, here you go.

    So, how do you get the stock on hand of the product?

    - First, open the product listing of the ASIN you want to get the inventory for.
    - For example, let's take Ir Illuminator in USA.
    - Open the HTML Source Code of this page. Simply click the [CTRL]+"U" key combination, or use right-mouse-click and select the "View Page Source" menu item.
    - Activate the text search function on the HTML source page by clicking the [CTRL]+"F" key combination and search for the word "stockonhand" or "stock".
    - If the browser finds the "stockOnHand"/"Stock" word - look for the number next to it. This will be the number of units this product has in stock!

    Following our Ir Illuminator example - at the time of record, they were having 9 units in stock.

    Amazon Live, New Way to Reach Your Customer – April 5, 2019Confirmed

    Amazon has launched "Amazon Live", a live-streaming platform for product demonstrations and one on one shopper seller interactions to further drive online sales.

    Reference: Amazon Live

    Amazon Live Stream Channel – April 05, 2019Confirmed

    Amazon is getting into the live-streamed home shopping business with Amazon Live, where its sellers and brands can broadcast themselves hawking wares through a new app - Amazon Live Creator.

    Amazon has launched "Amazon Live", a live-streaming platform for product demonstrations and one on one shopper seller interactions to further drive online sales.

    For more information: Amazon Live

    Amazon Update: Brand Dashboard – April 04, 2019Confirmed

    Amazon has introduced a new feature - Brand Dashboard

    This dashboard is exclusively available for brands to help manage Brand Health metrics that impact the customer experience.

    For more detail Click here.

    Project Zero to remove counterfeit listings – March 01, 2019Confirmed

    Amazon launches 'Project Zero' initiative to let brands remove counterfeit listings of their products

    Amazon has announced a few new steps to combat fake and counterfeit listings. The e-commerce giant on Thursday debuted 'Project Zero,' an initiative aimed at eliminating the spread of counterfeit items on Amazon.

    As part of Project Zero, brands will be able to remove counterfeit listings from the site without Amazon's help.

    - Select brands now have the ability to take down suspected counterfeit listings
    - Amazon is also using AI to flag listings and serial numbers to authenticate items
    - 'Project Zero' is free to join but the serialization service costs a small fee per unit

    For more details please click on the link given below,

    A Break on Unverified Amazon Reviews – February 5, 2019Unconfirmed

    Now customers can submit only 5 number of reviews per week on Amazon except the verified purchaser. The count is calculated from Sunday at 12:00 am UTC through Saturday 11: 59 pm UTC.

    Customer’s ability to submit Amazon Verified Purchase reviews will not be impacted. This policy also does not apply to Vine reviews or reviews on digital and physical books, music, and video.

    Good News on Slow Moving Items – January 16, 2019Unconfirmed

    Starting February 15, 2019, long-term storage fees will be eliminated for items that have been in a fulfillment center for 181 to 365 days. Long-term storage fees still apply for items that have been in a fulfillment center for more than 365 days. and they have also reduced its fees to $0.50 per unit to $0.15 per unit.

    US Referral Fee and FBA Fee Charges Summary – January 16, 2019Unconfirmed

    Amazon has announced the following changes for Fulfillment by Amazon (FBA) Long term Storage Fees: Starting February 15, 2019, long-term storage fees will be eliminated for items that have been in a fulfillment center for 181 to 365 days. Long-term storage fees still apply for items that have been in a fulfillment center for more than 365 days. and they have also reduced its fees to $0.50 per unit to $0.15 per unit. Fulfillment fee changes, see US FBA fulfillment fee changes(Login required)

    Amazon.UK: New Bidding Strategy & Control on Bid+ – January 05, 2019Unconfirmed

    New Bidding strategies in will apply in both Automatic & Manual Campaigns.

    You can choose from three bidding strategies. Pick the strategy that works best for your campaign's objective. This setting applies to all bids within your campaign.

    For more details, see the Bidding Strategies(Login required)

    Bid+ replaced by "Bids by Placement"

    Bid+ has been replaced with 'adjust bids by placement’. With Bid+, you could only set a 50% boost for the top of the search (first page) placement. With 'adjust bids by placement', you can set up to a 900% increase for the top of search (first page) as well as for product detail placements. Existing campaigns that used Bid+ are now automatically translated to new settings of bidding strategy = Dynamic bids - down only, and bid increase top of search (first page) = 50%. These campaigns will continue to perform in the same manner as before.

    For more details, see the Adjust bids by placement(Login required)