Amazon encourages sellers to prep for Prime Day 2023 – April 04, 2023

Posted by Jimi Patel | April 4, 2023

Prime Day 2023 is still months away but Amazon in its recent announcement advised sellers to start preparing for it right away. In the announcement, Amazon encouraged sellers to prepare early and stock sufficient inventory for their deals.

  • Sellers must create their deals by April 28, 2023, to participate in the Prime Day sale.
  • Sellers must ensure that their inventory arrives at the US fulfillment centers by June 15, 2023. Amazon recommends shipping early to allow for potential logistics, weather, customs, or carrier issues.

When is Prime Day 2023?

Amazon hasn’t announced the official dates yet. However, Prime Day 2022 was held on Tuesday, July 12 and Wednesday, July 13. As a result of this, we expect Prime Day 2023 dates to be on Tuesday, July 11 and Wednesday, July 12.

For tips on how to prepare your Amazon Prime Day, read our blog post: A step by step guide to prepare for Amazon Prime Day.

If you need expert help creating shipments or planning deals for the Prime Day Sale-a-thon, get in touch with our Amazon seller consultants.

Stay tuned for more updates on Prime Day 2023.


Published by Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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