Amazon is planning to hold a second Prime Day-like event in the fall, marking the first time the company holds two such events in the same year. According to CNBC, the retail giant is notifying a select group of third-party merchants to prep for the “Prime Fall” deal event. The notice does not include the exact dates the event is going to be held, but it informs sellers to submit Lightning Deals by July 22. A report by Business Insider says that the event is expected to feature promotions for TVs, sneakers, and other items.
The event can help offset the slow revenue growth and drum up additional sales before the holidays.
An Amazon spokesperson informed TechCrunch that the company doesn’t have anything to share, noting that it doesn’t comment on speculation.
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