You’ve heard about SEO. You’re convinced it has tremendous benefits. You know it works well for all kinds of businesses. What you probably wonder is whether your business needs it or not. We are 100% sure your site needs SEO. No matter what business you are in, if you have a website, you need SEO. It’s a necessity – just like your body needs water to survive, your business needs SEO to survive & thrive. Many businesses spend a fortune building a “state-of-the-art” website and want SEO as the “cherry on the top”. That’s not how things work. These days everyone “Googles it”. If you’re not there, right on the top, good luck getting more sales.
If you’re still unsure, here are some tell-tale signs your business probably needs an Professional SEO Consulting company.
#1: Your website isn’t ranking on Google
While the list is not organized in terms of importance, your business not ranking on Google is a significant reason to invest in SEO. If your website isn’t appearing on page 1, it’s not getting enough exposure. There’s a saying in the SEO world, “The best place to hide a dead body is really on the 2nd page of Google search results”. It’s because 91.5% of clicks occur on the first page of search results, and the rest of the pages only get a slender 8.5% of clicks. If your website isn’t organically ranking, then you are missing out on a bigger chunk of traffic, leads and potential sales. Now that nobody wants to be on page 2 or beyond, you might be wondering: How do I get on page 1? You already know: Hire. An. Experienced. SEO Expert.
#2: There’s a drop in the traffic
Are you seeing a decrease in sales, inquiry calls or form submissions? No traffic or low traffic can be frustrating. After all, when you have invested tons of time and efforts into building a website, you’ll want to give it the attention it needs and deserves. There are several reasons for a sudden dip in the traffic: outdated content, low page loading speed, technical issues, a penalty from Google for violating any quality guidelines and more. Don’t worry; it’s never too late to turn things around. A well though SEO strategy can help you gain relevant traffic on your website (relevant being the keyword here!).
#3: Your website has little or no content
Great graphics, beautiful sliders and enticing banners will make your website more attractive but that ain’t gonna appeal to Google’s algorithm. Content is the king when it comes to SEO, and it’s a convenient way to boost your website’s visibility. That’s because content is the best place to add key search terms or “keywords” that people type in Google’s search bar. Whether you have an informational or e-commerce site, you want your website to rank higher for appropriate search terms, and your copy is the perfect space to slip in a few relevant and high volume keywords.
#4: You are missing out on crucial page rank opportunities
Internal linking helps your visitors easily explore more pages of your site, thereby improving navigation. For example, linking from a blog post to a relevant product or service page is a great way to send some extra traffic on the service page. The internal link structure makes it convenient for the visitors to navigate through the site and helps the bots evaluate the importance of each page when they crawl your site. A healthy and well architecture internal linking structure can pass the “link juice” to relevant pages for seamless navigation from one page to another. And how can your website have a better internal linking structure? You probably know by now.
#5: Your website takes an eternity to load
Nothing turns off a customer more than slow website loading speed. About 40% of the customers will abandon the site if it takes more than 3 seconds to load. But slow loading speed doesn’t just offset the shoppers; it upsets Google too. If your website page loading speed is low, there’s no way you’re going to rank high in Google’s SERPs. Back in 2010, Google started using loading speed as one of the ranking factors. In 2018, Google doubled down the importance of page speed by including mobile page loading speed as one of the factors that affect ranking on mobile devices. And in May 2020, Google announced a new update in its algorithm that’ll gauge web pages based on the page experiences. This experience includes mobile compatibility, HTTPS security and page loading speed.
#6: Bounce rate is soaring
Bounce rate means the number of visitors who land on your website but leave without engaging with any other pages. Your website’s bounce rates can be easily found in your Google Analytics reports. If your web design and products are strong, but you aren’t getting the results, it clearly means you need SEO. Generally, a bounce rate of 40-50% is acceptable as it indicates that the rest 50-60% of the visitors chose to stick around and interact. There are a number of reasons for sky-high bounce rates, some of which are listed below:
- Poor user experience
- Lack of mobile optimization
- Low page loading speed
- Lack of informative content
- Faulty functionality
- Chaotic and non-user friendly web design
#7: Your competitors are getting more sales
Some sellers make their own website rather than selling on Amazon, thinking that they’ll face less competition. That’s not the case, actually. Your customers always have a choice. If your website isn’t ranking high, you aren’t getting your fair share of the pie – no matter how low your prices are or how good your product is. The seats on the 1st page of Google SERP are limited and thus, valuable. And if you are not leveraging SEO, you’re behind.
SEO optimization is a marathon and not a sprint
Even if you are ranking high today doesn’t mean you don’t need SEO. Everyone from Apple to Nike has an SEO Services Company working tirelessly to maintain their 1st-page positions. And you need it too. Most businesses look at it as a way to cut costs and find cheaper options. But that won’t “save your money”. Instead, you’ll end up losing more money. SEO isn’t an expense but an investment that, when done right, will pay for itself. Find a partner that goes beyond keyword optimization and link building. Find someone more experienced who knows the nitty gritty of Google SEO, and you’ll win through in the end.
See you on page 1!