Account stats before outsourcing to eStore Factory:
Total Sales: $287,923
Total Ordered Items: 3,755
PPC Sales: $128,306
PPC ACoS: 12.7%
Account stats after outsourcing to eStore Factory:
Total Sales: $376,498
Total Ordered Items: 4,755
PPC Sales: $162,445
PPC ACoS: 11.38%
Here’s everything we did to get the results:
Terminated low-performing campaigns and created keyword-rich campaigns to reduce negative spend
The poor sales largely attributed to the fact that we rarely had Buy Box. We adjusted the focus and increased the Buy Box percentage allowed us to get more sales
Reduced overspending by removing inefficient broad-match keywords and general categories like “pets” and “electronics”
Replenishing the campaigns with high-intent branded, competitor, and non-branded keywords
Leveraging search term reports to further optimize the negative ad spend and ACOS
