Case study

80K increase in sales by addressing the Buy Box woes

Posted by Jimi Patel | February 24, 2021

Account stats before outsourcing to eStore Factory:

  • Total Sales: $287,923
  • Total Ordered Items: 3,755
  • PPC Sales: $128,306
  • PPC ACoS: 12.7%

Account stats after outsourcing to eStore Factory:

  • Total Sales: $376,498
  • Total Ordered Items: 4,755
  • PPC Sales: $162,445
  • PPC ACoS: 11.38%

Here’s everything we did to get the results:

  • Terminated low performing campaigns and created keyword-rich campaigns to reduce negative spend
  • The poor sales largely attributed to the fact that we rarely had Buy Box. We adjusted the focus and increased the Buy Box percentage that allowed us to get more sales
  • Reduced overspending by removing inefficient broad-match keywords and general categories like “pets” and “electronics”
  • Replenishing the campaigns with high-intent branded, competitor, and non-branded keywords
  • Leveraging search term report to further optimize the negative ad spend and ACOS