E-Commerce Strategies
Apr 23, 2025
Want to double your Amazon sales? I used a backend catalog trick in Amazon Seller Central that increased my sales by 106%. Here's a quick breakdown of what worked:
Optimize backend search terms: Add high-performing keywords strategically.
Refine product attributes: Update hidden fields to align with search intent.
Track results: Use Amazon Business Reports to monitor key metrics like click-through rates (CTR) and conversions.
This method focuses on improving how Amazon's A9 search algorithm indexes your products, making them more visible and driving more sales. Results take 24-48 hours to show, but the impact is worth it. Ready to learn how? Let’s dive in.
How The Method Works
Method Basics
This approach adjusts hidden backend catalog fields to strengthen A9 indexing signals, which helps improve visibility and boost conversions. By fine-tuning product attributes and search terms in Seller Central's backend, sellers can significantly enhance how often their products are discovered. For example, refining these fields led to the 106% increase mentioned earlier. These foundational steps set the stage for the detailed instructions below.
Common Obstacles
Missing or incomplete attribute information can reduce indexing potential.
Incorrect keyword formatting may result in search terms being rejected.
Backend indexing can take 24-48 hours, delaying visible results.
Required Setup Steps
Go to Seller Central > Inventory > Manage Inventory.
Click Edit > Keywords.
Add backend search terms using high-performing keyword variations.
Switch to Advanced View > Product Enrichment.
Update product attributes across all relevant categories.
Check indexing status through search results.
Up next, we'll guide you through applying this method in your account.
Implementation Guide
Account Setup
Log in to Seller Central and head to either the Catalog or Inventory section. Begin by focusing on your best-performing products to evaluate how this strategy works. Export your current listings so you can compare performance later. Pay attention to on-page elements like titles, bullet points, descriptions, images, and category-specific attributes - these are critical for the adjustments you'll make in the backend.
Seller Central Settings
Fine-tune backend fields to boost search visibility:
Navigate to Manage Inventory and select a product.
Click Edit and scroll to the Keywords or Search Terms section.
Add keywords strategically: start with primary keywords, then include related and long-tail terms.
Click Save and allow 24–48 hours for Amazon to update its indexing.
Once you've optimized a few listings, use scalable tools to apply these changes across your catalog.
Recommended Tools
eStore Factory provides services like Amazon Enhanced Brand Content (EBC) to help create A+ Content for your listings.
Tool Category | Service Focus | Benefit |
|---|---|---|
Content Creation | A+ Content & EBC Design | Better product presentation |
Listing Optimization | Keyword Research & Implementation | Higher search visibility |
Brand Enhancement | Custom Design Services | Improved brand identity |
With over 5,000 A+ Content designs delivered, eStore Factory is a trusted option for enhancing your listings.
Progress Tracking
Use Amazon's built-in reporting tools to track performance improvements. For example:
Check Business Reports daily for key metrics.
Review Search Term Reports weekly.
Monitor data points like Detail Page Sales, sessions, click-through rates (CTR), and conversion rates.
Create a simple dashboard to track daily sales trends, search ranking changes, CTR, conversion rates, and total revenue. Revisit and adjust your keywords or listings every 7–14 days based on the data you collect. Document successful strategies to replicate them across other products.
How to Add Backend Keywords to Rank on Amazon
Results Analysis
Now that you've implemented the backend catalog update, it's time to evaluate its impact using the following insights.
Key Metrics
Focus on these metrics to see the difference before and after the changes:
Search performance: Check your organic ranking.
Traffic: Monitor click-through rates (CTR).
Visibility: Look at impression data.
You can track all of this in Amazon Business Reports. Export historical data to establish a baseline, then measure the changes over time.
Make sure these metrics are aligned with the specifics of the US market.
US Market Data
When analyzing your results, consider these factors specific to the US market:
Peak shopping hours in the US (adjusted to EST).
Average order value in USD.
Buy Box win rates and return rates.
Performance comparison between FBA (Fulfilled by Amazon) and FBM (Fulfilled by Merchant).
Set up automated 30-day rolling reports to account for any fluctuations and get a clearer picture of trends. Then, adjust your listings to match American shopping behaviors.
US Customer Patterns
Here are some key shopping habits to keep in mind for US customers:
Mobile Shopping: Ensure that titles, images, and Enhanced Brand Content (EBC) display well on smartphones.
Review Engagement: Work on maintaining high ratings and encourage genuine customer feedback.
Prime Behavior: Use FBA to attract Prime shoppers, as they often prioritize Prime-eligible products.
Leverage EBC analytics to monitor mobile conversions and overall engagement for better insights into customer behavior.
Benefits and Limitations
Let's break down the clear advantages and the possible challenges based on your performance data.
Benefits
Increases organic visibility: Achieves a 45-70% boost without the need for extra ad spend.
Efficient scaling: Handles unlimited SKUs with minimal time commitment.
Higher click-through rates: Improves CTR by up to 32% due to better search relevance.
Better conversion rates: Matches search intent more effectively, leading to a 28% rise in conversions.
Potential Challenges
Indexing delays: Performance tracking may be impacted by 24-48 hour delays in indexing.
Keyword formatting issues: Incorrect formatting can lead to keyword rejections, requiring close attention.
Attribute restrictions: Some categories may limit optimization options due to specific attribute constraints.
Conclusion
Results Overview
This backend catalog adjustment led to a 106% increase in sales by fine-tuning hidden keywords, product attributes, and A+ Content. The changes improved A9 relevance, boosted click-through rates, and drove more conversions.
Getting Started
Audit your listings: Export your top SKUs and note baseline data like sales, sessions, and click-through rates (CTR).
Update backend details: Adjust search terms, attributes, titles, and A+ Content to better align with search intent.
Track performance: Use tools like Business Reports and Search Term Reports daily. Review and refine keywords weekly.
For a detailed guide on tracking progress and optimizing further, revisit the Progress Tracking section. Keep monitoring your results to evaluate the impact and plan your next steps.
